Local creativity by Atelier100 at Livat

Wednesday 1 June 2022

London, June 1st 2022 - Exciting news coming from Hammersmith! We are proud to announce that Livat Hammersmith has today hosted the global launch of the Atelier100 pilot - a collaboration between Ingka Group and H&M of a unique retail incubator programme for hyper-local designs and products from within 100km of our meeting place.

Atelier100 is now providing an all new customer experience, reinventing the high street retail for a better everyday life for the many people of Hammersmith. This new venture will nurture up and coming creatives, giving them mentoring from leading experts in the field of design and allowing them to develop their creatives’ skills & knowledge. During the programme they will deliver group sessions on key business skills, how to break down barriers and build your network, as well as providing one-to-one bespoke mentoring on growth.

Natalia Petelina, Livat Hammersmith Meeting Place Manager, said: “We are so proud that Livat Hammersmith, our newly opened, and first urban meeting place in the world, has been chosen as the location from which to launch the global pilot of the Atelier100. 

“Supporting the local community is one of our main priorities, so being able to give designs and products from in and around Hammersmith a home is wonderful to see. I hope that innovative ideas like this will help Hammersmith to be a hub for creativity, with Livat at the centre of it all.”

In Livat Hammersmith, our visitors can already enjoy the UK's first small IKEA store, a bookable ‘pay-by-the-hour’ adaptive retail space operated by Sook, and shortly a 'Library of Things' will open to support the sharing economy. Come down and join us to see what it is all about!