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WiFi Privacy notice

This privacy notice relates to Ingka Centres Management UK Ltd, with its registered office at 100 Avebury Boulevard, Milton Keynes, United Kingdom, MK9 1FH (“Ingka Centres”) collection and processing of your personal data when you use the WiFi Service (“Service”) at the Ingka Centres venue in the United Kingdom. The Service is run by Yo Wireless Global Limited hereinafter referred to as “Partner”. This Privacy Notice covers both private customers and business customers.

We will always be transparent with you about what we do with your personal data. We only collect, store and process your personal data in accordance with the relevant laws and regulations.

Please read this privacy notice carefully before using the Service.

Your personal data

Ingka Centres is the “data controller” of any personal data it may collect, process and hold about you, unless we inform you otherwise.

For the legitimate interest of providing you the Service, our Partner will process and hold your device media access control (MAC) address on our behalf for up to 5 hours from the time you disconnect from the Service. Without this limited processing, Ingka Centres will be technically unable to provide you with the Service.

Opting in for MAC Authentication (automatic login on return visits)

If you choose to opt in to MAC authentication, our Partner will store your device MAC address on our behalf. This will enable your device to be recognised each time you return to the Ingka Centres’ venue without the need to login on each occasion. Your device MAC address will be stored for one year and one day from your last visit, after which it will be deleted permanently. If you return to the Ingka Centres’ venue after this period, you will need to login again.

Use of MAC Address and associated data

If you opt in for MAC Authentication, your use of the Service will be associated with your device MAC address and Ingka Centres may use such analytics to improve wireless coverage, the Service and venue design to further improve the WIFI experience. Ingka Centres and our Partner will never share your MAC address with any third party.
We do not knowingly solicit personal data from children or send them requests for personal data. We acknowledge that visitors of all ages may use our website, however, we do not intentionally collect personal data from those under the age of 18.
Opting Out of MAC Authentication

If you change your mind and no longer want to use the MAC authentication, please click on the “forget me button” on your next visit to one of our Ingka Centres’ venues, or write to forgetme@yowireless.com. Our Partner will ensure the deletion of your device MAC Address without undue delay.


If you have given us your contact details, we may use these (in accordance with any preferences you have expressed) to send you marketing messages by email, SMS and post, to keep you aware of what we're up to.

When we collect your personal data, we give you the opportunity to opt-in to receive marketing messages by simply ticking the boxes.

If you opt in to receive marketing communication, you will first receive a marketing questionnaire from Ingka Centres asking you to give consent to the types of marketing you would like to receive, and provide any additional personal data required.

Further, both Ingka Centres and our Partner may store and process the following data:

  • your name;

  • your e-mail address;

  • your telephone number; and

  • your MAC Address.

Should you change your mind, we have lots of ways you can stop receiving marketing messages, which we've set out below. If you are currently opted-out of our marketing, you can always choose to opt-in to receive our emails by amending your preferences.

Opting out of marketing

If you change your mind and no longer want your personal data stored and used for marketing purposes, please click on the “forget me button” when you next visit one of our venues or write to forgetme@yowireless.com. Our Partner will ensure deletion of your personal data from all Service platforms without undue delay.

Our Partner will also send your request to Ingka Centres and we will independently confirm deletion of your personal data from our systems. It might take some time for all our systems to be updated, so you might get messages from us while we fully process your request, but we will ensure that we mark you as having opted out on our database as soon as we receive your request.

How we use your personal data

If you have opted in to receive marketing communication and information, our Partner will allow access to your data by Ingka Centres and we may use this information that you have provided in order to contact you for marketing purposes and to understand your needs and what products and services would be of interest to you in the future. Your personal data may also be used for the statistical analysis and providing tailored marketing messages to your device. We and our Partner promise you that we will not share your personal data with a third party unless required by law.

Updating your personal data

We want to ensure that any information we have about you is correct. If you wish to change any of the details we have about you, please contact us. You can find our contact detail at the end of this privacy policy.

The location of your personal data

Your data will be stored within the European Union and in the United Kingdom. No transfer of data outside these locations will take place. For transfer of data to the United Kingdom, Ingka Centres will be responsible to ensure appropriate safeguards for such transfer.


Cookies are small encrypted text files that are stored on your device by a website. For further information visit http://aboutcookies.org.uk/

You can set your browser to disable cookies and the above website tells you how to do this from your browser. You can still use the Service should you disable cookies.

Ingka Centres and our Partner are not responsible for any issues arising from visiting third party websites or using third party applications etc. while using the Service. Our Partner does not use cookies to authenticate your use of the Service.


Personal data security is very important to us and where you have given your consent for Ingka Centres and the Partner to store your personal data, we have taken many steps to make sure data is stored in a secure manner. Your personal data will be kept safe and secure. In order to prevent unauthorised access or disclosure of your personal data, Ingka Centres and our Partner have put in place suitable physical, electronic and managerial procedures to protect and secure personal data that is collected online.

To prevent crime and comply with laws

At times we may be subject to a legal obligation to share or disclose your personal data, such as with law enforcement agencies or public authorities in order to prevent or detect crime or fulfil a legal requirement.

For the purposes of preventing crime, Ingka Centres will use its legitimate interests to share certain information with third parties with which it has data processing agreements.

Security in our offices

We will take care of your personal data in accordance with the security requirements of the UK General Data Protection Regulation (UK GDPR). Access to your personal data is restricted in our venues and offices. The servers that store personal data are kept in a secure environment.

Storage of your personal data

As mentioned above, our Partner will store and process your MAC Address for up to 5 hours from the time you disconnect from the service unless you opt in for MAC Authentication, in which case our Partner will store and process your MAC Address for 1 year and 1 day from the last time you disconnected. If you opt in for Marketing, our Partner will store and process such data for 1 year and 1 day from the last time you disconnected. All storage of personal data by our Partner is made on behalf of Ingka Centres.

Group companies

We may share the personal data we collect with other organisations in the Ingka group where those other companies share various operations and business processes with us (such as IKEA Limited, IKEA IT AB, IKEA of Sweden AB etc.). We will do this in order to fulfil our contractual obligations to you, or because it is in our legitimate interests to do so.

Your rights

You have a number of rights relating to your personal data and what happens to it. You are entitled to:

  • have your data processed in a fair, lawful and transparent way;

  • be informed about how your personal data is being used, an example being this privacy policy;

  • to access personal data that we process under this privacy policy. To obtain a copy of the personal data, please write to the address which appears at the end of this privacy policy;

  • require us to correct any mistakes in your personal data;

  • require us to delete personal data concerning you in certain situations where there is no good reason for us to continue to process it;

  • request that we transfer your personal data to you or another service provider in a simple, structured format;

  • object at any time to processing of your personal data for direct marketing purposes;

  • object to automated decision making which produces legal effects concerning you or similarly significantly affects you;

  • object in certain other situations to our continued processing of your personal data; and

  • otherwise restrict or temporarily stop our processing of your personal data in certain circumstances.

You can read more about your rights, including the circumstances in which they apply, in the Guidance from the UK Information Commissioner’s Office (ICO) https://ico.org.uk/for-the-public.
You also have the right to complain about our use of personal data to the ICO. You can do these by contacting the ICO via their website https://ico.org.uk/concerns or by calling 0303 123 1113.

If you would like to speak to us in relation to any of your rights, please contact us using the contact details below.

Notification of changes to this Privacy notice

If at any point, there is a need to amend or update this privacy notice, Ingka Centres reserves the right to do so. Please revisit this privacy notice from time to time to make sure you are aware of any such amendments or updates.


We want to make sure we're giving you the information about privacy and security that you want. Let us know what you think. Or if you have any feedback or questions, feel free to contact us.


If you have any questions about this Privacy notice or your rights under it, please contact:

Philip Cooke – IKEA UK&IE Data Protection Officer
IKEA, Customer Support Centre, Kingston Park, Peterborough, PE2 9ET, United Kingdom
0203 645 0000