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Cookie Notice

What are we talking about?

Want to learn more about cookies? You have come to the right place. This Cookie notice page explains what cookies are and how they are used. You should read this policy so you can understand what type of cookies we use, the information we collect using cookies, how that information is used, and how you can control the collection of cookie data.

For further information on how we use, store and keep your personal data secure, see our Privacy notice.

If you have any questions about this Cookie notice please contact: dataprotection.officer.gb@ingka.ikea.com

We may update this policy from time to time. If we make significant changes we will let you know but please regularly check this policy to ensure you are aware of the most updated version.

This Cookie notice was last updated on 01 February 2022.

What are cookies and how do we use them?

Cookies are little text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. Cookies work to make your experience browsing our site as smooth as possible and they remember your preferences so you don’t have to insert your details again and again. They also allow us to optimize the way our site works, and with your consent, deliver relevant ads or send you offers and product recommendations.

In this policy we talk about cookies but these are only one of the tracking technologies used on websites and mobile applications. Other similar technologies include pixels, tags, iBeacons, JavaScript’s, mobile identifiers, HTML5 local storage, Local Shared Objects and fingerprinting techniques. These technologies can be used in parallel with cookies to similar purposes. In order to make this policy easily readable we refer to all of these tracking technologies as cookies.

There are different types of cookies. Some cookies come directly from our website and others come from third parties which place cookies on our site. Any data collected by cookies placed by us is also further processed by us. Third party cookies either collect data on behalf of us (like analytics or other technical service providers) or also collect data for their own purposes (like social media cookies).

Cookies can be stored for varying lengths of time on your browser or device. Session cookies are deleted from your computer or device when you close your web-browser. Persistent cookies will remain stored on your computer or device until deleted or until they reach their expiry date.

What type of cookies do we use and how?

  1. Strictly necessary cookies
    Some cookies are essential for you to be able to experience the full functionality of our site. These cookies perform a variety of activities that are necessary for you to navigate the website and use its functionalities optimally. Without these cookies, some parts of our site just won’t work as they should. For this reason, strictly necessary cookies cannot be turned off.

    Strictly necessary cookies allow:

    1. you to fill forms

    2. us to store your privacy preferences

    3. us to display the correct page for the device you are using

    4. store language preferences

  2. Performance and analytics cookies
    These cookies tell us about how you use the site and they help us to make it better. For example, these cookies count the number of visitors to our website and see how visitors move around when they are using it. This helps us to improve the way our site works, for example, by ensuring that you find what you are looking for easily and that the loading time of the page is not too long. Analysing how you use our site also helps us to troubleshoot any problems and to monitor our own performance.

    You can also use the cookie settings to turn off performance and analytics cookies.

  3. Functionality and customization cookies
    These cookies allow our site to remember your preferences, helping you to customise your experience on our site. For example, remembering you when you return to the site.

    You can also use the cookie settings to turn off functionality and customization cookies. If you choose to turn off these cookies, some of the functionalities might either look a bit odd or not work at all.

  4. Advertising, marketing and social media cookies
    These cookies are used to deliver tailored advertising content and to track and measure the effectiveness of our ad campaigns on third party websites.

    These cookies can be used by third party service providers and they may collect your activity and use it to understand user demographics, such as age and gender. The information these cookies process is about your actions and your interests so that adverts on other sites are more relevant to you.

    Social media cookies are used to provide functionalities related to social media services.

    It is important to remember that when any of the social media trackers are used on our website, social media companies (like Facebook) can collect data for their independent purposes that we cannot control. Some social media cookies are sometimes also used for advertising. They can track the browser over the boundaries of our website to get a better idea of what your interests are.

    We also use social media trackers to market our products to users when they visit the social media platforms.

    You can see the list of advertising, marketing and social media cookies in the cookie settings. You can also use the cookie settings to turn off advertising, marketing and social media cookies.

How can you control the use of cookies?

We want you to be in control of your privacy. You can find a link to cookie settings from the bottom of each page. In the cookie settings menu you can choose the types of cookies you allow us to use.

You can also change your browser settings that are applicable for all websites you visit. Different browsers make different controls available to you. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use i.e. third party cookies, or those from specific websites. Each browser’s website should contain instructions on how you can do this.

For further information please refer to: https://www.aboutcookies.org/how-to-delete-cookies/

If you want to centrally control third party advertising cookies please refer to: https://www.youronlinechoices.com/

If you block cookies on our website, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way.

Are third parties placing cookies on www.livat.com?

Third parties may place cookies on www.livat.com. You can review the list of cookies used per category of cookies in the cookie settings. Below we list the most important third party cookies that we use. Please note that the list is not exhaustive.

Google cookies:

  • Google Analytics
    This is an analytics cookie that is used to collect data about how our website is used (how long people spend time on the site, where do they click, which sections are the most visited ones, how good is our shopping experience etc.). If you log into your loyalty programme or open an email in your browser we can also connect data collected about your visits to you and use this data to marketing and personalization purposes. If you turn off advertising and social media cookies this will no longer be done regardless of the fact that the Google Analytics cookie as performance and analytics cookie is still enabled.

  • Google Maps
    Google Maps is used on our website to show you the nearest meeting places. As part of this functionality Google will collect search terms, IP addresses, and latitude/longitude coordinates data from our website. This data is subject to Google privacy policy: https://www.google.com/policies/privacy/

  • Google Adwords
    This is an advertising cookie that helps us to track how well the search engine advertising that we do performs on Google search.

  • Google DoubleClick
    This is an advertising cookie which we use to help us to track the effectiveness of our marketing campaigns. It enables Google to serve our adverts on other sites based on your browsing history on our page and engagement with our adverts.

    You can change your preferences about the adverts you see on Google by clicking here: https://www.google.com/settings/ads

    You can control and opt-out of Google adverts and other third party cookies here: https://www.youronlinechoices.com/uk/your-ad-choices

  • Google Tag Manager
    This is a performance cookie which helps us to manage the technology and cookies which are used across our site.

Facebook cookies:

These cookies are advertising and social media cookies that are used to provide functionalities and do advertising.

  • Custom Audience cookie
    allows us to direct advertising content to you or people similar to you on Facebook platform. Advertising can be based on the information of your web browsing patterns and information you have provided to Facebook.

  • Connect cookie
    allows you to use Facebook login functionality when you are logging into your loyalty programme. During the login process you will be informed about and you can control the information Facebook will pass to us as part of the login. This data will be processed according you to our Privacy Policy.

  • You can read more and change your preferences on Facebook here: https://www.facebook.com/policies/cookies/

  • You can control and opt-out of Facebook adverts and other third party cookies here: https://www.youronlinechoices.com/uk/your-ad-choices

Other social cookies (such as Instagram and Twitter)

  • We use social media buttons on our site which allow you to share content and interact with your social network on platforms like Facebook, Instagram and Twitter. These social media platforms may set their own cookies on your device. We do not control the settings of these cookies so we suggest you check the social media website for more information about their cookies and how to manage them.

  • For our social media buttons to work, Pinterest and Olapic set cookies on our site which may be used to optimise any profile you may have on their site. You can change your preferences on Olapic site by clicking here: https://www.olapic.com/trust/ and you can change your preferences on Pinterest here: https://www.pinterest.com/?next=/settings/

Hotjar cookie

This is a performance cookie which can track or record your browsing experience as you move around our site. We use it to spot any issues on our site and to improve your experience. No identifiable personal data is obtained or processed.

Akamai cookie

This is a performance cookie which helps us to ensure that content delivery on our site is in order and it ensures our servers are optimized so that your web page loads as quickly as possible.

StackAdopt cookies

These cookies are advertising cookies that are used to show ads to the visitors of the website.

Retargeting pixel

Enable the tracking of user engagement (Average TOS, Engagements, Total Time, etc.) The Pixel also allows us to create Lookalike and Retargeting Audiences It may be used to place conversion pixels, to track conversion fires, or retargeting pixels to collect a pool of past visitors.