Atelier 100 Collection Launch

Atelier100’s launch collection includes furniture, fashion, homewares and accessories from 13 handpicked London creatives.

• First collection of limited-edition pieces from 13 creatives, prioritising
  sustainable approaches to sourcing and making

• From stocking fillers to future classics: products are available exclusively to buy;
  prices from £7.50 to £700

• Designers based – and materials sourced – within 100km of London

• Pilot programme conceived by H&M and INGKA Group (IKEA Retail)

The first collection of products to result from Atelier100’s hyperlocal hothouse programme is unveiled in the brand’s Hammersmith retail space: an eclectic, sustainability-driven, discipline-hopping selection of furniture, fashion, accessories and homewares by some of the most exciting talents in the capital’s creative scene.The Atelier100 collection represents a bold new vision of production and consumption – a model for the future of making that is rooted in local supply, manufacturing and distribution. Keeping design and production in the immediate area not only dramatically reduces the carbon impact of the making process, but it also helps build local supply chains, strengthen local production networks, and support local economies.Making its debut in a global melting pot of ideas and creativity, London, Atelier100 exists as a proof of concept for this new, sustainable approach to making.

Nurturing creative talent, building creative businesses

The Atelier100 concept was born of a collaboration between two giant Swedish retail brands: H&M and Ingka Group (the largest IKEA franchisee), built on their shared goal to find and nurture emerging local creative talent. Recognising the benefits of working with creatives who represent diverse skill sets, life experiences and cultural reference points, the two brands came together to develop a programme that could help emerging talent build their businesses, develop sustainable supply chains, and bring innovative, commercially optimised products to market.Atelier100 launched its pilot mentorship scheme and retail space at Livat Hammersmith in May 2022, bringing together a panel of respected industry experts to select 13 creatives working across a range of disciplines, product categories and aesthetic styles.

Atelier100 Editions – the launch collection

Browse and buy from the launch collection of limited-edition products. Characterised by sustainable design thinking and material ingenuity, and united by the unique ways in which they embody London’s identity, they represent the best of the city’s emerging creative generation.Starting today, all items are available exclusively at Atelier100's space in Livat Hammersmith. The online store will be open in November.